I craft communications that build trust and bring people together.
A communications & marketing strategist who writes, shoots, films, and designs across education, athletics, and tech. In English and in Spanish.
Listening first
I believe the best communications work starts with listening — to a community, a fanbase, a classroom — and ends with a story people want to share.
My work lives where strategy meets craft. At UC Santa Barbara Athletics I built fandom for 19 Division I programs. As Director of Communications for a 9,000-student school district, I owned the brand, the crisis plan, and the community's trust. Most recently, I carried that storytelling instinct into legal enterprise SaaS at Everlaw.
I care most about crafting stories accessible to all, whether it's the prospect just learning about your brand for the first time or the deeply entrenched longtime partner.
Moments, made to be remembered
From graduations to sporting events to ribbon cuttings, documentary photography that puts people first.
Film that moves people
Interviews, recaps, and features — scripted, shot, and edited end to end. Press play on the featured reel, or open any clip below.
A little bit of everything
I love being the person who can carry an idea from the first strategy doc all the way to the finished, published piece.
01Strategy & Messaging
Positioning, comms plans, brand reputation, voice-of-community research.
02Content & Editorial
Press releases, newsletters, web, AP & Chicago style — EN & ES.
03Photography
Event, portrait, and documentary photography for web, social & press.
04Video & Multimedia
Interviews, recaps, features — shot, scripted, and edited in Premiere.
05Design & Graphics
Social, print, and campaign design across the Adobe Creative Cloud.
06Campaigns & Events
Multi-channel campaigns, all-staff events, launches end to end.
Graphics & social
Campaign, social, and print design built in the Adobe Creative Cloud — on brand, in two languages.
Reports, releases & newsletters
From annual reports to crisis statements and bilingual press releases — writing that informs and earns trust.
In the news
Coverage placed and stories pitched across local and regional outlets.
Where I've been
- Refined email marketing sequences by persona and product, increasing open rates 50% through A/B testing for the Everlaw AI Assistant launch.
- Optimized outreach messaging and positioning to earn a 2× month-over-month lift in prospect engagement.
- Generated and qualified leads for enterprise deals up to $1M ARR on the GTM front lines.
- Owned PR, communications, community engagement, and crisis management for a 1,000-employee district serving a diverse community.
- Built the strategic communications plan — student recognition, board transparency, and consistent EN/ES messaging — to grow trust and enrollment.
- Instituted Voice-of-Community research that slowed student churn 3×, and earned top-5% engagement among U.S. districts on the 2024 strategic-plan survey.
- Led design and project planning for the district's all-staff Event Day, end to end.
- Owned communications strategy across social, press, web, and podcasts for 19 sports teams.
- Hired and led teams of up to 4 interns to execute media relations and content.
- Created graphics, photography, and video in the Adobe Creative Suite under UCSB brand guidelines.
- Managed game-day operations, statisticians, announcers, and broadcast crews.